In pursuit of an integrated, inclusive society where every person can add value through work and provide for themselves and their family in a sustainable way, we recognise our local context faces a unique set of challenges.

In South Africa, addressing the key drivers behind sustained inequality and income gaps is a crucial consideration. The combination of low income, poor access to education, and restricted economic growth strengthens the grip of poverty. 

As a non-profit focussed on skills development, with strong links to work-based learning through learnerships, POPUP is uniquely postured to fulfil a crucial role in addressing these challenges in partnership with organs of state and other social and commercial partners.